Rethink Email Marketing.

Email marketing doesn't look the same for everybody.

A three-hour live online workshop for entrepreneurs who keep starting and stopping email marketing — and are ready to develop a 30-day plan that works for their business and their capacity.

 

Here we go again.

You start an email list with every intention of emailing folks consistently. You send a few emails, find a rhythm for a while, and create a schedule, even.

Then business — or life gets busy. You lose your rhythm. The schedule you created becomes one more thing to keep up with so you stop. Again — for the third time.

Now ready to start again, but you don't want to keep stopping and starting every couple of months.

 

What if there’s another way?

You've heard the recommendations: email consistently, follow a schedule, plan ahead, and stick to the system.

But what happens when those recommendations don't consider for your time, energy, resources, or the way you work?

Rethink Email Marketing is all about your capacity, not somebody else's best practices.

Together, we'll reconsider who you're emailing, what you're communicating, how often you can realistically send, and what your process needs to look like to make email marketing manageable.

We'll explore ways to simplify the work through reusable templates, content batching, automation where it makes sense, and a repeatable planning process you can return to — even when life interrupts your schedule.

 

Here’s how we’ll rethink it.

We’ll work through four steps to rethink what’s working, question what isn’t, and develop an approach to email marketing that makes sense for your business and your capacity.

 

Recognize your reality.

Identify what's interrupting your email marketing and what your capacity looks like right now.


Reconsider the rules.

Question the expectations around what, when, and how often you should email.

Redesign your approach.

Create a 30-day plan with content, a realistic cadence, and a manageable process.


Refine your plan.

Make adjustments and identify how you'll return to your plan when things change.

 

So, what’s the plan?

By the end of the workshop, you'll leave with a workable 30-day email marketing plan that includes:

  • a realistic email schedule based on your capacity,

  • content ideas for the emails you plan to send,

  • reusable templates and tools to simplify preparation,

  • a repeatable process for planning, preparing, and sending, and

  • a clear first step to put your plan into action.

Not somebody else's schedule. Not a list of things you should be doing. A plan developed around your business, your time, and your capacity.