81Eighteen is a curriculum-based marketing firm that teaches underestimated entrepreneurs — i.e., founders, owners, builders, or makers — how to develop strategic, sustainable, and scalable email marketing systems using a four-part framework: segmentation, personalization, automation, and optimization.
At the baseline, we develop educational tools for underestimated entrepreneurs and mission-driven organizations, as well as market-driven entities that support them.
We license courses to organizations, schools, and companies that support women or gender-expansive individuals, BIPOC, and neurodivergent entrepreneurs, helping them gain representation, access, and equity by teaching strategic segmentation, meaningful personalization, intentional automation, and results-driven optimization through email.
And we sell programs to first-generation entrepreneurs navigating limited networks, systemic exclusion, or institutional harm, helping them create the right message for the right person using segmentation, connect the right message with the right person using personalization, convert them at the right time using automation, and calculate the right numbers to track their profit using optimization.
We’ve taught more than 2,143 entrepreneurs across multiple continents, including North America, South America, Africa, and Europe.
Kenyana David, MBA, DBA(c)
Kenyana is the founder of 81Eighteen LLC, a curriculum-based marketing firm specializing in email marketing education for underestimated entrepreneurs, and the Fe-Mail Marketing for Entrepreneurs (FEMME) Academy, a school that teaches email marketing curricula to women and gender-expansive entrepreneurs. She’s the host of the That ShiFt Podcast, a show about the shifts that shape how underestimated entrepreneurs grow and scale.
She’s Cornell University certified in Women’s Entrepreneurship and HubSpot certified in email marketing, inbound, content marketing, inbound sales, inbound marketing, and frictionless sales. She’s National Society of Leadership and Success certified in advanced and executive leadership, a Karen Lee Spaulding Oishei Fellow for Leader of Color, an active member of the ForbesBLK global community, and a Marquis Who’s Who honoree ‘24.
Kenyana is the president of the Western New York Chapter of the National Black MBA Association. She’s the epistoleus for the Eta Rho Sigma Chapter of Sigma Gamma Rho Sorority, Incorporated, and the chapter representative for the Western New York National Pan-Hellenic Council. She serves on several nonprofit boards and committees, including Wonder Brink and Open Buffalo. She’s BoardSTRONG certified in nonprofit governance education: good practice for good boards.