81Eighteen is a curriculum-based marketing firm that teaches underestimated entrepreneurs — i.e., founders, owners, builders, or makers — how to develop strategic, sustainable, and scalable email marketing systems using a four-part framework: segmentation, personalization, automation, and optimization.
At the baseline, we develop educational tools for underestimated entrepreneurs and mission-driven organizations, as well as market-driven entities that support them.
We license courses to organizations, schools, and companies that support women or gender-expansive individuals, BIPOC, and neurodivergent entrepreneurs, helping them gain representation, access, and equity by teaching strategic segmentation, meaningful personalization, intentional automation, and results-driven optimization through email.
And we sell programs to first-generation entrepreneurs navigating limited networks, systemic exclusion, or institutional harm, helping them create the right message for the right person using segmentation, connect the right message with the right person using personalization, convert them at the right time using automation, and calculate the right numbers to track their profit using optimization.
We’ve taught more than 2,143 entrepreneurs across multiple continents, including North America, South America, Africa, and Europe.
Kenyana David, MBA, DBA(c)
Kenyana is the founder of 81Eighteen™, LLC, a curriculum-based marketing firm specializing in email marketing education for underestimated entrepreneurs. She’s the creator of the Fe-Mail Marketing for Entrepreneurs (FEMME) Academy™, a school teaching email marketing curricula to women and gender-expansive creatives and innovators. She’s the host of the That ShiFt Podcast™, a show about the shifts that shape how underestimated entrepreneurs grow and scale.
Kenyana is Cornell University certified in Women’s Entrepreneurship and HubSpot certified in email marketing, inbound, content marketing, inbound sales, inbound marketing, and frictionless sales. She’s National Society of Leadership and Success certified in advanced and executive leadership, a Karen Lee Spaulding Oishei Fellow for Leader of Color, an active member of the ForbesBLK global community, and a Marquis Who’s Who honoree ‘24.
Kenyana is the author of the It’s All About Strategy series. A Practicable Approach prioritizes building online presence, increasing awareness, and generating leads. A Prospective Approach focuses on retargeting and re-engaging existing customers, monetizing content, and accelerating sales. A Progressive Approach concentrates on creating cadence, timing, and continuity. A Predictable Approach centers on building back-end systems for automation, measurement, and consistency.
Kenyana is the president of the Western New York Chapter of the National Black MBA Association. She’s the epistoleus for the Eta Rho Sigma Chapter of Sigma Gamma Rho Sorority, Incorporated, and the chapter representative for the Western New York National Pan-Hellenic Council. She serves on several nonprofit boards and committees, including Wonder Brink and Open Buffalo. She’s BoardSTRONG certified in nonprofit governance education: good practice for good boards.