What You Need — and Don’t

There’re a lot of email marketing platforms out there — and it can be hard to know where to start. In this class, we’ll look at a few of the most popular options, what they offer, and what matters when you’re choosing one. You’ll start to see the differences between them — and what might make the most sense for you. By the end of this class, you’ll have a feel for what to look for in a platform — and how to choose one that fits your business without overcomplicating it.

Here’re the learning objectives:

• look at a few popular email marketing platforms,

• get a feel for key features like automation and segmentation, and

• choose a platform that fits your business — and how you like to work.

Registration is free but required.

Homeroom is a series of classes on should, would, or could-know email marketing topics for entrepreneurs.