What’s Email Marketing and Why It Matters?

If you’re new to email marketing — or not, and want to understand how all this works, this class is a good place to start. In this class, we’ll walk through what email marketing is, why it matters, and how to make it work for you. We’ll talk about how email helps you stay connected with folks, keep your business top of mind, and build the kind of trust that leads to steady money, not just one-time sales. By the end of the class, you’ll understand how email marketing works — in real life — and why it’s the bees’ knees of digital marketing channels.

Here’s the learning objectives for this class:

• what email marketing is and what it does,

• how to use it to stay in touch, build trust, and earn money — consistently, and

• how to set yourself up so your emails work for you instead of working your nerves.

Registration is free but required.

Homeroom is a series of classes on should, would, or could-know email marketing topics for entrepreneurs.

Instructor: Kenyana David, MBA, DBA(c)

Kenyana is the principal of 81Eighteen™, LLC and the Fe-Mail Marketing for Entrepreneurs (FEMME) Academy™. She's Cornell University certified in Women's Entrepreneurship and HubSpot certified in email marketing, inbound sales and marketing, content marketing, and frictionless sales.