Prerequisite: None
This email-based class gives you a gentle warm-up to what email marketing actually is — and what it isn’t in real life. We’ll slow things down and look at where email fits within your business, how it works alongside the other ways you reach folks, and why it quietly plays such an important role in building trust over time. Rather than focusing on pressure or perfection, we’ll take a practical look at the basic pieces that make an email “work” — things like structure, timing, tone, and the kinds of messages subscribers tend to respond to naturally. You’ll begin to see how email can function as a steady communication rhythm rather than another overwhelming marketing task on your list.
Through simple activities and thoughtful exercises, you’ll explore how these ideas show up in your own business and what you may already have in place without realizing it. We’ll talk about how email supports your larger marketing picture, helping you stay connected with folks in a way that feels consistent and manageable. Along the way, you may notice a few assumptions you’ve been carrying — like needing a perfect brand, a large list, or the “right” strategy before you start — and we’ll gently challenge those ideas together. By the end of the class, you’ll have a clearer understanding of the fundamentals, why they matter, and how to move forward with your next step in a way that feels steady and doable.
Prerequisite: None
This email-based class gives you a gentle warm-up to what email marketing actually is — and what it isn’t in real life. We’ll slow things down and look at where email fits within your business, how it works alongside the other ways you reach folks, and why it quietly plays such an important role in building trust over time. Rather than focusing on pressure or perfection, we’ll take a practical look at the basic pieces that make an email “work” — things like structure, timing, tone, and the kinds of messages subscribers tend to respond to naturally. You’ll begin to see how email can function as a steady communication rhythm rather than another overwhelming marketing task on your list.
Through simple activities and thoughtful exercises, you’ll explore how these ideas show up in your own business and what you may already have in place without realizing it. We’ll talk about how email supports your larger marketing picture, helping you stay connected with folks in a way that feels consistent and manageable. Along the way, you may notice a few assumptions you’ve been carrying — like needing a perfect brand, a large list, or the “right” strategy before you start — and we’ll gently challenge those ideas together. By the end of the class, you’ll have a clearer understanding of the fundamentals, why they matter, and how to move forward with your next step in a way that feels steady and doable.
Here’s how the class is taught:
Five (5) Lessons
Nine (9) Emails ‧ Seven (7) Days
Five (5) Homework Exercises ‧ Activities
Study Halls ‧ Office Hours
Here’re the materials and resources for this class:
Syllabus
Workbook
Blog Posts
Here’re the next steps:
Register to sign up for the class.
Enroll to secure your seat in the class.
Take your seat to access the class materials, lessons, and exercises or activities for the class.
