If you’ve been hearing that you “should” be doing email marketing, but the whole thing still feels a little “eh,” this workbook helps you slow down and make sense of it.
Through short reflections, simple prompts, and practical exercises, you’ll explore how email marketing works — in real life. You’ll consider what kinds of messages you feel natural to send, how often communication makes sense for your rhythm, and how email supports the trust you’re building with the folks already paying attention to your work.
Here’re the learning objectives for this workbook:
where email marketing fits within the bigger picture of your marketing,
what tends to make email work for readers,
how timing, tone, and consistency shape the experience for subscribers,
the role email plays in building trust over time,
some of the assumptions or hesitations that might be keeping you from starting, and
what your next step with email marketing could realistically look like.
Whether you use it on its own or alongside the class — or not, this workbook helps you make sense of email marketing at a pace that feels workable, so you can do it.
If you’ve been hearing that you “should” be doing email marketing, but the whole thing still feels a little “eh,” this workbook helps you slow down and make sense of it.
Through short reflections, simple prompts, and practical exercises, you’ll explore how email marketing works — in real life. You’ll consider what kinds of messages you feel natural to send, how often communication makes sense for your rhythm, and how email supports the trust you’re building with the folks already paying attention to your work.
Here’re the learning objectives for this workbook:
where email marketing fits within the bigger picture of your marketing,
what tends to make email work for readers,
how timing, tone, and consistency shape the experience for subscribers,
the role email plays in building trust over time,
some of the assumptions or hesitations that might be keeping you from starting, and
what your next step with email marketing could realistically look like.
Whether you use it on its own or alongside the class — or not, this workbook helps you make sense of email marketing at a pace that feels workable, so you can do it.
Here’re the details:
Five (5) Lessons
60 Definitions
25 Checkpoints
Five (5) Activities
Five (5) Exercises
60 Pages
Here’s the completion time:
4-8 Hours — Estimated
Here’re the next steps:
Download the workbook.
Work at your own pace.
Attend a Study Hall.
