How to Create and Manage Your Email List

Your email list is the heart of your email marketing strategy, so setting it up correctly is key. In this class, we’ll cover the basics of building and managing a high-quality list, from attracting the right subscribers to keeping them engaged. You’ll learn the best list growth, organization, and maintenance practices to avoid common pitfalls and maximize your email marketing efforts. By the end, you’ll have a solid plan for creating and managing a list that works.

Here’re the learning objectives for this class:

• understand the importance of a well-managed email list,

• learn how to attract and grow a list of engaged subscribers, and

• explore best practices for keeping your list organized and up to date.

Registration is free but required.

Homeroom is a series of classes on should, would, or could-know email marketing topics for entrepreneurs.

Instructor: Kenyana David, MBA, DBA(c)

Kenyana is the principal of 81Eighteen™, LLC and the Fe-Mail Marketing for Entrepreneurs (FEMME) Academy™. She's Cornell University certified in Women's Entrepreneurship and HubSpot certified in email marketing, inbound sales and marketing, content marketing, and frictionless sales.